You don’t need a fat wallet to boost your SEO—you just need a smart approach. Start by:

• Optimizing existing content: Refresh older pages and blogs with updated keywords and better internal linking.

• Keyword research: Use free tools like Google Keyword Planner or Ubersuggest to find long-tail keywords that match user intent.

• Technical SEO fixes: Improve your site’s speed, ensure mobile-friendliness, and fix broken links.

• Quality backlinks: Reach out to local directories, partner sites, or industry blogs to earn backlinks.

• Consistent content creation: Regularly publish blog posts answering common questions your audience searches for.
  

Small, consistent actions = big SEO gains over time.

When your budget is tight, laser-focus is key. Here’s what to do:

• Start with remarketing ads: They target people who’ve already visited your website, giving you higher conversion rates.

• Use geo-targeting: If you’re a local business, restrict your ads to specific regions or cities.

• A/B test everything: Create multiple versions of your ads with different headlines or images, and double down on the ones that work best.

• Bid smart: Focus on high-intent keywords rather than broad terms that drain your budget.

• Track ROI relentlessly: Use tools like Google Analytics and Facebook’s Ads Manager to measure cost per conversion—not just clicks.

A great-looking website is nice, but a high-converting website is better. Here’s what you need:

• Clear call-to-action (CTA) buttons: Make your CTAs stand out and be specific—like “Get a Free Quote” instead of “Learn More.”

• Mobile responsiveness: Over half of web traffic comes from mobile, so ensure your site looks great on every device.

• Fast loading speed: If your site takes longer than 3 seconds to load, users will bounce faster than a bad check.

• Trust signals: Showcase customer reviews, testimonials, and certifications prominently.

• Simplified navigation: Make it stupidly easy for visitors to find what they’re looking for—no one has time to hunt around.
  

These features will not only improve conversions but also enhance user experience, keeping visitors coming back.

Think of a sales funnel as a guided tour that leads prospects from “curious” to “ready to buy.” Here’s how to create one:

• Top of the funnel (TOFU): Use blog posts, social media, or ads to attract visitors. Offer a free resource (like a checklist or guide) in exchange for their email.

• Middle of the funnel (MOFU): Nurture leads with email sequences that provide value—share success stories, answer FAQs, and position your product as the solution.

• Bottom of the funnel (BOFU): Send a compelling offer, such as a discount or limited-time deal, to encourage purchase.

• Follow up: After the sale, keep the relationship alive with thank-you emails and upsell opportunities.
  

The key is to focus on providing value at every stage, not just pushing for the sale.

Great copy doesn’t just talk—it converts. Here’s how to sharpen your copy:

• Know your audience: Write like you’re speaking directly to one person. Use their language, pain points, and desires.

• Use the PASS formula: Problem → Agitate → Solution → Sustain. Highlight their pain point, make them feel the urgency, then present your offer as the solution. You add a Sustain element to show that your solution doesn’t just address the immediate pain but ensures long-term success.

• Keep it scannable: Use short paragraphs, bullet points, and bold key phrases. People skim more than they read.

• Inject a bit of personality: Whether it’s humor, empathy, or authority, make your brand voice memorable.

• Strong CTAs: End with a direct, action-oriented phrase like “Start Your Free Trial Today” or “Schedule Your Free Consultation.”
  

Good copy creates an emotional connection—and emotional buyers are loyal buyers.

A coachable implementation team.