Rebel Studios / Industries / E-commerce & DTC Brands
E-commerce ad tracking and paid social for brands that want profitable orders, not just pretty ROAS screenshots
Meta, Google and Shopify all report different numbers for the same sale. We connect your store, ad accounts and email so every order is counted once, and your budget goes to the ads that bring back repeat buyers.
online stores
lower cost per result on average when Meta gets server-side data (Conversions API), not just the Pixel.
Meta, 2026 ↗more paid clicks for brands that Google's AI actually names in its answer.
Seer Interactive, 2025 ↗of people click a website when Google answers with an AI summary. Without one, 15% do.
Pew Research, 2025 ↗of small businesses already use AI, up from 39% a year earlier. The gap is opening now.
Thryv, 2025 ↗Three leaks we find in almost every e-commerce & dtc brands account
Three dashboards, three truths
Meta says 4× ROAS. Shopify says otherwise.
One source of truth with server-side tracking and attribution you can trust.
Abandoned carts
Most visitors leave with a full cart.
Email and SMS flows that bring them back within the hour.
One-and-done buyers
You pay to acquire the same customer twice.
Repeat-purchase flows and lifetime-value tracking in your ad platforms.
Your funnel, tracked to the money
The grey labels are the event names we set up in Meta and Google. You'll never need to remember them. We just need them to be right.
- Step 1
Views a product
ViewContent - Step 2
Adds to cart
AddToCart - Step 3
Starts checkout
InitiateCheckout - Step 4
Buys
Purchase · order value
What e-commerce & dtc brands budgets can buy
Starting assumptions for e-commerce & dtc brands. Move the slider to see the funnel change.
- Cost per lead$1
- Add to carts rate8%
- Orders rate35%
- Value (avg order)$180
- Suggested range$1,000–$50,000
Example math, not a promise. Costs per lead and conversion rates are typical starting assumptions we use in planning. Your audit replaces them with your real numbers.
The searches we build your pages around
Half your future customers will type into Google. A growing share will just ask an AI. We write for both.
- [your product] Canada
- best [product] for [use case]
- [your brand] reviews
- [product] free shipping
- What's the best brand for [product]?
Done for you. Explained once, simply.
- Shopify + Conversions APIServer-side purchase tracking with correct order values.
- Attribution you can trustHyros or platform-native, matched to real Shopify revenue.
- Email & SMS flowsAbandoned cart, browse, post-purchase and win-back sequences.
- Creative testingNew hooks and formats every week, winners scaled.
- Product-page SEOCollections and product pages written for Google and AI shopping answers.
- Profit reportingAd spend against margin, not just revenue.
E-commerce & DTC Brands FAQ
Does Shopify's built-in Meta integration cover this?
It covers the basics. We check that purchases carry the right value, match quality is high and duplicates are removed, which is where most stores leak.
What is server-side tracking?
Your store sends purchases straight to Meta and Google from its server, instead of relying only on the browser. Ad blockers and privacy settings miss fewer sales that way.
Do you run email and SMS too?
We set up the core flows, like welcome, abandoned cart and post-purchase, so the customers your ads bring in keep buying.
Not quite your world?
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SEO sheet for this page · internal, remove before launch
- Title tag
- E-commerce Ads & Tracking Agency | Rebel Studios
- Meta description
- Meta and Google ads, server-side tracking and email flows for e-commerce and DTC brands, reported against real Shopify revenue.
- URL
- /for/ecommerce
- H1
- E-commerce ad tracking and paid social for brands that want profitable orders, not just pretty ROAS screenshots
- Target keywords
- ecommerce ads agency, shopify conversions api setup, DTC paid social
- Schema
- ProfessionalService + Service (areaServed: your area) + FAQPage for the questions above
- Internal links
- Home, HEIST Method, Pricing, 2 related playbooks